A curated selection of original social media content created for the University of Arkansas Libraries. Includes graphics, reels, video clips, and captioned posts designed to inform, entertain, and engage the student community across platforms like Instagram and Facebook. Content was created and edited using Adobe Illustrator, Photoshop, Premiere Pro, Lightroom, and Meta Business Suite.
Student Video Campaign:
"Advice for Incoming Freshmen"
Views: 432.8K | Reach: 348.5K | Interactions: 42.1K | Likes: 18.6K | Shares: 120.8K
I produced, filmed, and edited this student-focused video to boost engagement on the University of Arkansas Libraries’ Instagram page. The campaign featured authentic advice from current students and connected strongly with our target audience.
UARK Greek Life in the ’80s & ’90s
Views: 91.1K | Reach: 58.9K | Interactions: 3K | Shares: 550
I developed this nostalgic yearbook-themed carousel to increase engagement through archival visuals and school spirit. Featuring historic Greek life photos and a call to explore UARK Libraries digital archives. The post engaged both alumni and current student interest in Greek life and UARK traditions.