Campus & Community Events
Creating Calm, Community, and Connection at the University of Arkansas Libraries
As the Public Relations Assistant for the University of Arkansas Libraries, I led two major student-focused projects that combined event coordination, digital storytelling, design, and strategic communication to support wellness and community engagement during high-stress times on campus. These projects reflect my ability to independently plan, execute, promote meaningful campaigns from start to finish and to adapt quickly when plans change.
Note: All graphics, images, collages, and visual assets shown on this page were created by me. I handled all design, photography, and editing independently using Adobe Creative Suite and other tools as needed.
Stressbusters Fundraiser | One Day, One U of A
Objective: Raise funds to support finals week programming for students.
My Role: Campaign Visuals Lead, Social Media Manager, and Fundraising Communicator
As part of a team of two, I spearheaded the creative and communications strategy for the University Libraries' campaign as part of the university-wide giving day. Our goal was to fund snacks, games, and study support during finals week.
Impact: Together with my teammate, we raised $3,000 in one day. Exceeding our goal and providing real support to hundreds of students.
Key contributions:
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Shot and edited a full suite of campaign images using Lightroom and Photoshop
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Created a mock student event to stage high-quality visuals for the campaign landing page
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Designed and published Instagram and Facebook posts to drive donations
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Reached out to family, friends, and local contacts to promote the campaign
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Helped answer donor questions throughout the day and provided live updates
Finals Week Therapy Dog Events
Objective: Reduce student stress and promote library resources during finals week.
My Role: Planner, Designer, Communicator, and Photographer
Working independently, I brought in the local nonprofit Love On A Leash for two days of therapy dog visits during finals week. It was one of the most popular student event of the semester at the University Libraries. I used the library’s new outdoor patio and open indoor spaces to create a visually inviting and accessible environment for all students.
Impact: The events brought in dozens of students each day, drawing attention through foot traffic, visuals, and word-of-mouth. They became some of the library’s most liked and shared social media posts of the semester, significantly boosting student engagement and reinforcing the library’s role as a campus wellness space.
I managed every aspect of these events, including:
Key contributions:
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Designing all promotional materials using Adobe Illustrator
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Printing and placing event posters at both main library entrances and key outdoor areas to increase visibility and foot traffic
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Coordinating outdoor and indoor logistics, including tent setup and directional signage
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Handling last-minute weather challenges by relocating the event indoors and printing new signage
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Navigating new digital parking systems to secure volunteer parking
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Greeting and managing volunteers, including coordinating with the Love On A Leash Fayetteville chapter
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Capturing photos for internal use and social media coverage
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Promoting the event across Instagram, Facebook, and internal library communications