This engagement strategy was developed to transform the University of Arkansas Libraries’ Instagram account into a dynamic, student-centered platform that promotes resources, drives visibility, and strengthens campus connections. Using a consistent and creative content plan, audience engagement tools, and analytics monitoring, I increased student interaction and showcased the Libraries as a valuable part of the Razorback experience.
Objectives
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Increase student engagement and visibility
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Promote library services, tools, and events
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Build a connection between students and the Libraries
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Align content with student interests and university branding
Target Audience
Primary:
U of A undergraduate and graduate students
Demographics:
18–24, mobile-first, social media-native, academically focused but socially engaged
Content & Posting Strategy
Approach:
Used trend-driven creativity and data-informed strategy to boost visibility, reflect student life, and position the Libraries’ Instagram as a trusted, student-centered platform.
Content Focus:
Strategically tailored posts to connect with students through humor, campus culture, and real-life needs, while reinforcing the library as a welcoming and accessible academic space.
Feed Posts:
Post featuring a mix of student-focused services, academic resources, upcoming events, nostalgic content, and tips for success.
